Lingopal (blog)

Most people have heard the figure - over 1 billion applications downloaded from Apple’s iTunes stores worldwide. Sure, a lot of those apps are free, but plenty have a price tag, so that means lots of money is getting made, right?

Sometimes. The Trism game made US$250,000 in two months, which is outstanding by anyone’s calculations. It’s figures like that which have drawn developers to the iPhone much like cries of ‘gold’ did to prospectors in centuries past. One of the effects of this rush is that there are nearly 40,000 apps available for download now. How do you get your voice heard amongst all that competition?

This article from New Zealand’s Stuff website (via the Sydney Morning Herald) illustrates some of the problems and workarounds in getting an app noticed. The developer in question mentions that getting the app endorsed by an Apple exec is a great marketing method. It just so happens that one of Lingopal’s developers from MoGeneration is in San Francisco right now for the big Apple convention…

One thing the article doesn’t mention is reviews. Reviews tend to get seen by those ‘early adopters’ - keen iPhone users who (one hopes) help start the word-of-mouth effect. There are a number of iPhone app reviewers out there, and also plenty of general tech writers with an Apple interest. Of course, these guys are getting harrassed to review thousands of apps, and there are only so many hours in the day.

Unlike a lot of the other reviewers, The App Podcast does video reviews, so you can see exactly how the app works (or doesn’t).

Here’s The App Podcast’s review of Lingopal. He seems to like it.

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