Lingopal has now been on sale for 2 weeks, so it’s a good time to have a look at how we’ve been going.
Apple gives us the ability to see the downloads on a daily basis. It’s pretty detailed, splitting the information into geographical iTunes stores and their respective currencies. So far we’ve had sales from about 25 different stores, including Brazil, China and Finland. That’s heartening, because the localisation feature Apple offers doesn’t cover any of those languages (in fact it only covers 6 languages).
Lance tweeted a few days ago that Japan accounted for around 30% of our sales. Pretty interesting considering we haven’t conducted any campaigns specifically targeting the Japanese market. It seems to be working by word of mouth.
Yesterday I delved a little deeper into the tools Apple offers and found the link which organises the most downloaded apps. I checked a few of the stores, seeing how it worked, then checked the paid Travel category in the Japanese store. We were 5th best-selling!
As you can imagine we’re pretty pleased, and would like to think it’s a commendation for the good work we (including Mogeneration and Pollenizer) have done. Having said that, it’s very early days, and while it’s great to have Japan up there, Lingopal is a global app and we want it selling globally.








